AvenueMD is a leading cosmetic dermatology and plastic surgery clinic in Toronto. Moving past sterile tropes often seen in this industry, every touchpoint of the visual identity was crafted to evoke a luxury spa experience.
Agency: DesignAgency
Role: creative direction, design (interior design by DesignAgency)
Referencing a plastic surgeon’s ability to create harmony and balance to one’s facial features, the same considerations were applied to the logo’s letterforms.
