JWT created a holiday gift where clients could choose either the naughty or the nice side of the gift. Each choice was accompanied by a message and an artisanal sauce, with hot sauce for naughty and chocolate sauce for the nice ones.
And for clients who weren’t permitted to receive the gifts, we were still able to have a bit of fun with a choice between naughty or nice Christmas cards.
Winner of Applied Arts 2017
Published on www.thedieline.com
Role: concept, art direction, design, production